Styling Case Study

Product styling and semantics are used to communicate the essence of the car brand to the consumer through the product.The aim of this is to aid visual integration into the vehicle; by creating a product that feels and communicates “Honda” for example it will fit seamlessly into a Honda vehicle and appear to be very much a part of the car.Additionally removable products also offer the opportunity to take the brand out of the car and into the home.

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Styling Case Study